Project Overview

• Client/Brand Name: Confidential Cloud SaaS
• Location/Market: Global
• Industry: IT / Cloud
• Project Type: SEO from scratch
• Goal: Build domain authority, improve organic visibility, and generate demo requests for cloud software services through a structured Cloud Solutions SEO campaign.

Challenge

The client, a newly launched cloud solutions provider, had zero online visibility and no existing backlink profile. Despite offering a strong SaaS product, their website lacked optimized content, structured metadata, and authority signals to compete in the global SaaS market.

Our Strategy

To help the brand establish its digital presence, EDM Digital implemented a comprehensive Cloud Solutions SEO strategy focused on sustainable growth and conversion-focused optimization:

• Full technical SEO setup
• Authority-building backlink strategy
• Content funnel for SaaS terms

Execution

• Tools Used: SEMrush, GSC, SurferSEO
• Timeline: 9 months
• Deliverables: Blogs, backlinks, reporting

Results & Impact

• From 0 → 15,000 monthly visitors
• 60% demo requests from organic search

Key Takeaways

• Starting from zero domain authority is achievable with a structured Cloud Solutions SEO plan.
• Content and backlinks remain the two biggest levers for SaaS visibility.
• Focusing on long-tail SaaS keywords can bring high-quality leads with lower competition.

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