Project Overview
- Client/Brand Name: Confidential SaaS
- Location/Market: Global
- Industry: SaaS (Project Management)
- Project Type: International SEO
- Goal: Improve global visibility, attract international users, and increase free trial sign-ups through multilingual SEO and localized keyword optimization.
Challenge
The client, a growing Project Management SaaS brand, wanted to expand globally but struggled with limited search visibility outside its home market. Despite strong domestic rankings, they faced issues like poor localization, low authority in new regions, and missing hreflang tags. These factors reduced their reach and conversions from international users, preventing them from tapping into high-potential markets.
Our Strategy
To achieve measurable global growth, we developed a comprehensive international SEO strategy tailored to SaaS user behavior:
- Created multi-language landing pages
- Geo-targeted keyword strategy
- Built international backlinks
Execution
- Tools Used: SEMrush, GSC, Translate plugins
- Timeline: 8 months
- Deliverables: Landing pages, content, backlinks
Results & Impact
- 60% traffic from new countries
- 35% increase in free trial sign-ups
The client successfully expanded its footprint across multiple countries, built international trust, and created a repeatable SEO model for future localization campaigns.
Key Takeaways
- Localized SEO is crucial for SaaS platforms targeting global audiences.
- Geo-specific content and backlinks can rapidly improve international authority.
- Consistent brand messaging across languages helps maintain conversion quality.
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