Project Overview

• Client/Brand Name: Confidential Fashion Brand
• Location/Market: Global
• Industry: E-commerce (Fashion)
• Project Type: SEO + Content + Backlinks
• Goal: Strengthen organic visibility, reduce ad dependency, and increase online fashion sales through strategic SEO and content marketing.

Challenge

The client, a global fashion e-commerce brand, faced rising ad costs and weak organic performance. Despite a strong product lineup and loyal customers, their traffic heavily relied on paid ads. Low keyword visibility, under-optimized product pages, and lack of authority in fashion-related search terms prevented sustainable sales growth.

Our Strategy

We developed a comprehensive Fashion E-Commerce SEO strategy focused on:

• Optimized product pages
• Built seasonal content (trends, fashion blogs)
• Influencer-driven backlinks

Execution

• Tools Used: Shopify SEO apps, Ahrefs, Canva
• Timeline: 6 months
• Deliverables: Optimized catalog, backlinks, blogs

Results & Impact

• 520% increase in organic sales
• CPA reduced by 55%

Key Takeaways

• Content-driven SEO is crucial for sustainable fashion brand growth.
• Combining influencer marketing with SEO amplifies reach and authority.
• Reducing ad dependency through organic traffic ensures long-term ROI.

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