Google Ads results showing increased call leads and reduced CPL for Sydney cab service.

Overview

Our client, a Sydney-based cab service provider, needed to generate consistent, high-quality call leads from local customers looking for quick taxi bookings.

We designed a Google Ads campaign focused on local intent keywords and call-focused ad formats, resulting in 36 conversions in just 6 days with a very cost-effective CPC.

Problem Statement

The cab service provider was struggling with:

  • Low Local Visibility – Competitors and ride-share apps dominated Google search results.
  • Wasted Ad Spend – Previous campaigns attracted irrelevant clicks, not genuine bookings.
  • Need for Call-Driven Leads – As a local service, direct phone calls were the primary conversion goal.

Challenges

  • Extremely competitive local transport market in Sydney.
  • High CPC for “cab” and “taxi service” related keywords.
  • Required a strategy to maximize ROI on a tight budget.

Solutions Implemented

  1. Local Search Ads
    • Focused on high-intent keywords like “Sydney cab service,” “book taxi Sydney,” “call cab now.”
    • Added call extensions to drive direct phone bookings.
  2. Ad Scheduling
    • Optimized ads to run during peak travel hours when demand was highest.
  3. Geo-Targeting
    • Targeted Sydney city and surrounding suburbs to capture local traffic.
  4. Conversion Tracking
    • Implemented call tracking to measure real customer leads.
    • Monitored conversion rate closely to optimize spend.
Google Ads results showing increased call leads and reduced CPL for Sydney cab service.
See the Results: Google Ads Driving Cost-Effective, High-Quality Call Leads for a Sydney Cab Service.

Campaign Performance:

  • Clicks: 291
  • Conversions (Calls): 36
  • Avg. CPC: $0.96
  • Total Cost: $278
  • Cost Per Lead (CPL): $7.72

Impact Highlights:

  • Generated 36 high-quality cab call leads in less than a week.
  • Achieved CPL of just $7.72, well below industry average.
  • Ensured steady daily lead flow for the cab operator.

Client Impact

The campaign helped the Sydney Cab business:

  • Secure new local customers quickly and affordably
  • Compete effectively against ride-share giants by targeting local, urgent intent
  • Build a scalable model to keep phone lines busy with real bookings

Conclusion – Why This Matters for You

If you’re a local service provider (cab service, plumber, electrician, home services, etc.) facing:

  • Difficulty generating real call leads
  • High competition from big players
  • Wasted spend on irrelevant clicks

This case study proves that Google Ads Call Campaigns can deliver consistent, low-cost leads for local service businesses.

📞 Ready to get more call-driven leads for your business?

Let’s build your high-converting campaign today.