Overview

Our client, a wall paint and coatings company, wanted to grow their online visibility and conversions by targeting homeowners, renovators, and contractors actively searching for paint solutions.

Through a mix of Search and Shopping campaigns, we helped the client reach highly relevant audiences, generate thousands of interactions, and drive cost-effective conversions.

Problem Statement

The client faced three major challenges:

• Low Online Visibility – Competitors dominated searches for wall paint and home renovation terms.
• Inefficient Spend – Previous campaigns wasted budget on broad clicks without conversions.
• Need for Local & Product-Based Targeting – Required a strategy that captured specific product searches (interior paint, enamel paint, etc.).

Challenges

• Competing with established hardware & DIY retailers.
• High CPC for popular paint-related keywords.
• Needed to balance brand awareness and direct conversions.

Solutions Implemented

1. Search Campaigns for High-Intent Keywords
   • Targeted keywords like “interior wall paint,” “enamel paint,” and “home wall color solutions.”
   • Built ad groups by product category to improve relevancy and Quality Score.
2. Google Shopping Campaigns
   • Showcased products with visual ads to drive direct sales.
   • Highlighted best-selling paint SKUs for higher conversions.
3. Bid Optimization
   • Adjusted bids to prioritize top-performing search queries.
   • Used automated bidding for better CPA control.
4. Conversion Tracking & CRO
   • Tracked purchases, form fills, and quote requests.
   • Optimized landing pages with clear CTAs: “Buy Now” and “Get a Free Estimate.”

Campaign Performance:

• Total Impressions: 192,256
• Total Clicks: 5,765
• Conversions: 138
• Average CPC: HUF 20.29
• Overall Conversion Rate: 2.99%
• Top Campaign (Search – Interior Paints): 86 conversions @ HUF 27,657 CPA
• Shopping Campaign: 32 conversions @ HUF 47,934 CPA

Impact Highlights:

• Generated 138 conversions in one campaign cycle.
• Search campaigns outperformed Shopping, delivering higher ROI.
• Significantly improved targeting efficiency with 8.51% conversion rate in best-performing ad group.

Client Impact

The campaign helped the Wall Paint brand achieve:

• Increased online sales from high-intent buyers
• Optimized cost per acquisition across campaigns
• Strengthened online presence in a competitive market

Conclusion – Why This Matters for You

If you’re in home improvement, construction, or retail products, and facing:

• Low visibility against competitors
• High CPC with poor conversions
• Difficulty scaling sales online

This case study proves that Google Ads can profitably drive product sales and leads with the right mix of Search + Shopping campaigns.

📞 Ready to grow your home improvement or retail brand with Google Ads?