SEO results showing increased local visibility and patient growth for an audiology clinic in Orléans

Overview

Our client, a leading audiologist in Orléans, specializes in hearing loss diagnosis and providing customized hearing aid solutions. Despite offering high-quality services, they struggled to gain consistent visibility online and attract new patients.

By implementing a targeted SEO and digital marketing strategy, we transformed their online presence, improved keyword rankings, and generated a steady flow of qualified patient inquiries.

Problem Statement

The clinic faced three core challenges:

  • Low Online Visibility – Competitors in the Orléans and Ottawa area dominated search rankings for key terms like “audiologist Orléans” and “hearing aids Orléans.”
  • Poor Conversion Rates – While traffic trickled in from online sources, it wasn’t converting into calls, appointments, or hearing aid consultations.
  • High Competition in Healthcare Marketing – Larger hearing aid retailers had strong paid search dominance, making it difficult for local clinics to compete.

Challenges

  • Patients searching for audiology services were being captured by competitors.
  • The clinic’s website lacked proper SEO optimization and visibility for high-intent keywords.
  • Marketing efforts were scattered across channels without measurable ROI.

Solutions Implemented

  1. Search Engine Optimization (SEO)
    • Optimized the website for high-value keywords such as “audiologist Orléans,” “hearing aids Orléans,” and “audiology clinics Ottawa.”
    • Focused on both English and French keyword variations (“audiologiste Orléans”), ensuring visibility for bilingual patients.
    • Created patient-focused landing pages with clear calls-to-action for booking consultations.
  2. Content & Local SEO Strategy
    • Published educational blog posts addressing hearing loss, treatment options, and benefits of early intervention.
    • Optimized Google Business Profile for local SEO, leading to improved “near me” searches.
  3. Conversion-Focused Digital Marketing
    • Designed display and paid campaigns to complement SEO, driving awareness among older demographics.
    • Implemented clear booking forms and phone tracking to measure patient inquiries.
  4. Analytics & Performance Tracking
    • Integrated Google Analytics to monitor acquisition, engagement, and conversion trends.
    • Continuously refined campaigns based on keyword visibility and conversion data.
SEO results showing increased local visibility and patient growth for an audiology clinic in Orléans
See the Results: SEO Strategy That Boosted Local Visibility and Patient Bookings for an Audiology Clinic in Orléans

Keyword Visibility Growth

  • “Hearing Aids Orléans” rose to #1 position, driving a +6.94% visibility gain.
  • “Audiologist Orléans” secured the top spot, contributing to a +5.47% visibility increase.
  • Overall search visibility improved by +13.08% in a single quarter.
SEO results showing increased local visibility and patient growth for an audiology clinic in Orléans
See the Results: Keyword Rankings

Traffic Acquisition

  • Organic search became the #1 driver of patients: 2,415 users (69% of total traffic).
  • Paid and display campaigns supported brand visibility, but SEO delivered the highest engagement.

Improved Patient Conversions

  • 20 total goal completions (appointment bookings, form fills, or calls).
  • Organic search alone drove 65% of conversions (13 new patient leads).
  • Goal conversion rate improved to 0.46% overall, with 1.73% from paid search.

Ready to increase your clinic’s visibility and attract more qualified patients? Let’s build a data-driven SEO strategy that delivers measurable growth.

Contact us now to start your growth journey.