Facebook Ads campaign results showing car test drive leads and cost per lead metrics.

Overview

Our client, a car dealership, wanted to increase test drive bookings through digital advertising. Since car purchases are high-involvement decisions, the dealership needed a strategy that could generate qualified leads directly on Facebook and Instagram, while keeping the cost per lead under control.

We executed a lead generation campaign with strong ad creatives, clear CTAs, and on-Facebook lead forms. The campaign successfully delivered 69 test drive leads at scale.

Problem Statement

The dealership faced 3 major challenges:

  • High Competition – Competing against multiple car brands in the same region.
  • Low Lead Quality – Previous ads generated clicks but not genuine test drive sign-ups.
  • High Lead Costs – Needed to reduce CPL to ensure profitability.

Challenges

  • Automotive industry requires trust-building before conversion.
  • Needed to reach serious buyers, not just casual browsers.
  • Test drives are a local conversion goal, requiring hyper-local targeting.

Solutions Implemented

  1. Targeted Audience Segmentation
    • Narrow targeting based on location, demographics, and income groups.
    • Used lookalike audiences of past test drive customers.
  2. Compelling Ad Creatives & Offers
    • Highlighted new car launches, finance deals, and test drive incentives.
    • Carousel ads to showcase multiple car models.
  3. On-Facebook Lead Forms
    • Simplified lead capture process (name, phone, preferred car model).
    • Reduced drop-offs by avoiding external landing pages.
  4. Optimized Budget Allocation
    • Focused on placements where automotive buyers engage most (Instagram Stories + Facebook Feeds).
    • A/B tested ad variations to lower CPL.
Facebook Ads campaign results showing car test drive leads and CPL performance
See the Results: Facebook Ads Campaign Driving 69 Qualified Test Drive Leads 🚀

Performance Metrics

  • People Reached: 37,459
  • Total Leads (Test Drives): 69
  • Ad Spend: ₹27,268.91
  • Cost per Lead (CPL): ₹395 (avg.)
  • Result Rate: 0.05%

Impact Highlights

  • Delivered 69 high-quality test drive leads from serious prospects.
  • Reached 37,000+ local potential buyers.
  • Improved efficiency with on-Facebook lead forms, minimizing CPL.

Client Impact

The campaign helped the Car Dealership:

  • Generate genuine test drive leads from potential car buyers
  • Lower cost per lead compared to previous campaigns
  • Build a repeatable digital ad framework for future car launches

Conclusion – Why This Matters for You

If you are a car dealership or automotive brand, and facing:

  • Low-quality leads from online ads
  • High costs for generating test drives
  • Difficulty in converting social media traffic into real sales opportunities

This case study proves that Facebook & Instagram Ads can deliver qualified, cost-effective test drive leads with the right targeting and lead capture strategy.

📞 Ready to drive more car bookings and sales leads with social ads?

Let’s build your next winning campaign today.