Overview
Our client, an Auto Spare Parts retailer, wanted to increase online sales, customer inquiries, and brand awareness through Facebook & Instagram ads. Competing in a tough eCommerce niche, the brand needed a campaign that could balance cost efficiency with high-quality conversions.
We implemented a multi-objective Meta Ads strategy that combined lead generation, landing page optimization, and direct purchase campaigns. The result: thousands of engaged users, new customers, and profitable ad spend.
Problem Statement
The client faced three critical challenges:
1. Low Online Sales – Competitors dominated the auto spare market, making it difficult to stand out.
2. High Customer Acquisition Costs – Previous campaigns generated traffic but at an unsustainable CPL.
3. Need for Engagement & Conversions Together – Campaigns needed to deliver both reach (brand awareness) and purchases.
Challenges
- Competitive automotive eCommerce space with aggressive pricing from big players.
- Driving trust among customers purchasing spare parts online.
- Optimizing ad budget across multiple objectives (traffic, purchases, engagement).
Solutions Implemented
- Landing Page Lead Generation
- Ran Landing Page View campaigns to maximize traffic at just ₹1.10 – ₹1.13 per result.
- Optimized ad copy and creatives for auto part categories (brakes, filters, accessories).
- Conversion Campaigns (Website Purchases)
- Focused on high-intent buyers using Website Purchase campaigns.
- Achieved 42 direct purchases at ₹868 per purchase with strong ROI.
- Engagement Campaigns
- Boosted brand awareness with Post Engagement campaigns, generating 5,272 interactions at just ₹0.26 per engagement.
- Remarketing Strategy
- Retargeted users who visited the site but didn’t purchase.
- Delivered follow-up ads with discounts, free shipping offers, and urgency-based CTAs.
Campaign Metrics
- 520,074 total reach
- 935,078 impressions
- 36,628 link clicks
- 42 website purchases at ₹868 CPL
- 5,272 engagements at ₹0.26 per result
- ₹57,464 total ad spend
Impact Highlights
- Massive reach of half a million users in less than 3 weeks.
- Consistent website purchases & conversions at competitive CPL.
- Balanced funnel: awareness, engagement, and conversions working together.
Client Impact
The campaign helped the Auto Spare Parts brand achieve:
- Increased brand awareness in a competitive niche
- Affordable customer acquisition & purchase costs
- A repeatable, scalable ad funnel to grow online sales
Conclusion – Why This Matters for You
If you are in automotive eCommerce or retail and facing:
- High costs with little return
- Weak online presence against bigger competitors
- Difficulty scaling traffic into conversions
This case study proves that Facebook/Meta Ads can profitably scale auto spare part sales when executed with the right funnel strategy.
📞 Ready to scale your auto business online?