Overview

Our client, a B2B education provider, wanted to increase registrations for their MS Webinar series targeting corporate professionals and decision-makers. While they had a strong program, they struggled to generate cost-effective leads and scale registrations beyond their organic reach.

We implemented a Meta Ads lead generation strategy that delivered consistent webinar sign-ups at just ₹83 per lead, creating a steady flow of qualified B2B prospects.

Problem Statement

The client faced three pressing challenges:

• Low Webinar Attendance – Despite valuable content, organic promotion failed to fill sessions.
• High Cost Per Lead (CPL) – Previous campaigns had expensive CPLs, making them unsustainable.
• Difficulty Targeting Decision-Makers – Needed precise targeting of professionals most likely to convert into long-term clients.

Challenges

• Competing with other educational and corporate webinar providers.
• Reaching quality B2B audiences (not just general leads).
• Scaling while maintaining low CPL and high ROI.

Solutions Implemented

1. Audience Segmentation & Targeting
   • Built custom audiences targeting corporate professionals, L&D managers, and decision-makers.
   • Used lookalike audiences from past webinar attendees and client CRM data.
2. Lead Form Campaigns
   • Leveraged Facebook Lead Ads with pre-filled forms for frictionless registration.
   • Optimized forms to capture essential B2B details (name, email, company, designation).
3. Ad Creative Strategy
   • Designed compelling creatives highlighting value-driven outcomes (career growth, business efficiency, capital planning insights).
   • Used carousel ads and video explainers to boost engagement.
4. Conversion Tracking & Optimization
   • Integrated CRM tracking to measure lead-to-attendee ratio.
   • Scaled winning ad sets while pausing underperforming ones.

Campaign Performance

• 390 webinar registrations
• ₹83 cost per lead (CPL)
• ₹32,423 total ad spend
• 1.5X increase in leads vs previous 49 days
• 54.1% improvement in CPL compared to past campaigns

Impact Highlights

• Delivered consistent registrations from decision-makers.
• Achieved strong ROI by lowering acquisition costs.
• Built a scalable B2B lead funnel for future webinars.

Client Impact

The optimized Meta Ads strategy enabled the B2B education provider to:

• Fill webinars with relevant corporate professionals
• Generate cost-effective leads for long-term nurturing
• Build a repeatable system for scaling future educational campaigns

Conclusion – Why This Matters for You

If your business runs B2B webinars, courses, or training sessions and struggles with:

• Low attendance rates
• High cost per lead
• Difficulty reaching the right audience

This case study proves that Meta Ads can generate qualified leads at scale while lowering CPL and improving ROI.

📞 Ready to scale your B2B webinars profitably?