Overview

Our client, an education institute offering career-oriented courses and student guidance programs, wanted to increase student inquiries and enrollments through Facebook/Meta Ads.

While the institute had strong offline credibility, they lacked a consistent online lead pipeline. We implemented a conversion-focused Meta Ads strategy that delivered cost-effective leads at scale, filling their pipeline with high-quality student prospects.

Problem Statement

The institute faced three key challenges:

• Limited Online Visibility – Organic reach wasn’t driving sufficient inquiries.
• High Lead Costs – Previous campaigns lacked optimization, driving CPL too high.
• Inconsistent Student Flow – Needed a reliable system to generate leads consistently for different courses.

Challenges

• Highly competitive education ads space with rising CPC and CPL.
• Need to capture genuine student leads rather than casual clicks.
• Limited ad budget requiring maximum efficiency in targeting and conversion.

Solutions Implemented

1. Lead Generation Campaigns with Forms
   • Used direct Facebook lead forms for low-friction signups.
   • Designed both short forms (for volume) and long forms (for quality).
2. Audience Targeting
   • Targeted students, parents, and career-seekers in Amravati region.
   • Built lookalike audiences from past students and remarketing lists.
3. Ad Creative Strategy
   • Created course-specific ad creatives with career benefits, testimonials, and success stories.
   • Tested multiple ad formats: carousel, single image, and video ads.
4. Retargeting Campaigns
   • Ran remarketing campaigns for students who had clicked but not submitted the form.
   • Used reminders and “Last Date to Apply” urgency creatives.

Campaign Metrics:

• 102 leads from main campaign
• 18 leads from remarketing
• 15 leads from student guidance ad set
• Total: 135 qualified leads generated in 7 days
• ₹110–₹157 per lead (CPL)
• ₹19,761 total ad spend

Impact Highlights:

• Consistently delivered student leads under ₹160 CPL.
• Built a scalable lead generation funnel for education courses.
• Established remarketing as a profitable, low-cost lead driver.

Client Impact

The campaign helped the education institute:

• Increase student inquiries for multiple courses
• Acquire qualified leads at a sustainable cost
• Build a predictable system to fill student batches every month

Conclusion – Why This Matters for You

If you’re an education provider struggling with:

• Low inquiries from online channels
• High cost per lead
• Difficulty scaling enrollments

This case study proves that Facebook/Meta Ads can generate affordable, high-quality leads for courses, training programs, and student guidance.

📞 Ready to fill your student batches with consistent leads?