Overview

BillShaper.com, a fintech platform helping users simplify and manage bills, needed to generate qualified leads for its service offerings. Competing in a crowded financial services space, the brand wanted to attract the right audience and convert them into interested prospects.

We launched a Facebook & Instagram lead generation campaign for 2BHK and 3BHK target segments, successfully generating 45 high-quality on-platform leads in a short campaign cycle.

Problem Statement

BillShaper.com faced three critical challenges:

• High Competition in Fintech – Competing with established banks and financial apps.
• Low Lead Quality – Previous campaigns generated clicks but failed to convert into genuine inquiries.
• Scalability – Needed a strategy to reach large audiences affordably while keeping CPL low.

Challenges

• Financial services leads require high trust and credibility.
• Needed to capture intent of users exploring bill payment/management solutions.
• Preventing irrelevant leads that don’t align with service offerings.

Solutions Implemented

1. Hyper-Targeted Audiences
   • Segmented campaigns by 2BHK & 3BHK audience profiles, ensuring relevance.
   • Focused on users most likely to need bill management & utility solutions.
2. Engaging Creative Strategy
   • Designed ad creatives showcasing simplicity, savings, and security.
   • Used strong CTAs like “Simplify Your Bills Today” and “Book a Free Demo.”
3. On-Facebook Lead Forms
   • Implemented instant lead forms to reduce friction.
   • Captured name, email, and phone directly on Facebook/Instagram.
4. Conversion Optimization
   • Optimized budget for Maximize Conversions.
   • A/B tested creatives to improve CTR and lower CPL.

Performance Metrics:

• Total Reach: 134,280
• Impressions: 570,063
• On-Facebook Leads: 45 (24 from 3BHK audience, 21 from 2BHK audience)
• Ad Placement: Facebook + Instagram lead ads
• Lead Quality: Verified contact information, high intent prospects

Impact Highlights:

• Delivered 45 qualified leads within the campaign cycle.
• Engaged 134K+ targeted users with strong relevance.
• Built a scalable lead generation framework for fintech growth.

Client Impact

The campaign helped BillShaper.com:

• Acquire qualified fintech leads cost-effectively
• Build trust and brand awareness in a competitive niche
• Create a repeatable lead generation system for future campaigns

Conclusion – Why This Matters for You

If you’re a fintech, SaaS, or service-based business struggling with:

• Poor-quality leads from online ads
• High customer acquisition costs
• Scaling challenges in competitive niches

This case study proves that Facebook & Instagram Ads can deliver cost-effective, qualified leads with the right targeting and creative strategy.

📞 Ready to scale your fintech or service-based brand with high-quality leads?