Overview
Our client, a global antivirus software key reseller, wanted to increase online sales and downloads while keeping acquisition costs under control in a highly competitive software niche.
We implemented a conversion-focused Google Ads strategy that drove over 3,400+ conversions in just 19 days, with an impressive 11.44% conversion rate.
Problem Statement
The Antivirus Key Store faced:
1. High Competition – Competing with global antivirus companies and marketplaces.
2. Low Conversion Rates – Previous campaigns struggled to convert traffic into buyers.
3. Budget Efficiency – Needed to scale sales while ensuring cost per acquisition (CPA) remained profitable.
Challenges
- Very crowded software & IT market with aggressive bidding.
- Customers often compare multiple platforms before purchasing.
- Needed to balance search & display for both direct conversions and remarketing.
Solutions Implemented
- High-Intent Search Campaigns
- Targeted purchase-ready queries like “buy antivirus key,” “cheap antivirus license,” “Windows security key online.”
- Segmented campaigns by brand-specific keywords (Norton, Kaspersky, McAfee, etc.).
- Smart Bidding for Conversions
- Shifted campaigns to Target CPA to maximize conversion volume while keeping costs in control.
- Remarketing Campaigns
- Retargeted users who added to cart but didn’t purchase.
- Increased brand recall and reduced cart abandonment.
- Ad Copy & Landing Page Optimization
- Highlighted instant delivery, genuine license, and discount offers.
- Created urgency with limited-time deals.
Campaign Metrics
- Clicks: 29,100+
- Conversions: 3,420+
- Conversion Rate: 11.44%
- Ad Spend: ₹192K
- Estimated CPA: ~₹56 per conversion
Impact Highlights
- Delivered 3,420+ successful software key sales in less than 3 weeks.
- Achieved a double-digit conversion rate (11.44%), well above software industry averages.
- Cost per conversion remained low, ensuring high profitability for the client.
Client Impact
The campaign helped the Antivirus Software Key Store:
- Acquire thousands of new paying customers quickly
- Optimize ad spend for maximum ROI
- Build a scalable model to maintain sales growth
Conclusion – Why This Matters for You
If you’re a software, SaaS, or IT product business facing:
- Rising ad costs with fewer conversions
- Difficulty competing against established players
- Need for fast, profitable online sales
This case study proves that Google Ads can deliver thousands of conversions with low CPA when executed with the right strategy.
📞 Ready to scale your software sales with Google Ads?