Overview

GarmentVilla, a fast-growing online fashion retailer, wanted to boost sales and visibility in the highly competitive apparel eCommerce space. Despite having a wide product range, the brand struggled with scaling conversions at a profitable cost per acquisition.

We designed a data-driven Google Ads strategy that combined Search, Shopping, and Display campaigns to maximize ROI while acquiring new customers at scale.

Problem Statement

GarmentVilla faced three key challenges:

• High Competition in Apparel eCommerce – Competing against top brands and marketplaces drove ad costs higher.
• Low ROI from Previous Campaigns – Past campaigns generated clicks but failed to convert efficiently.
• Scalability Issues – The client needed a strategy that could deliver consistent sales growth within their budget.

Challenges

• Rising Cost per Conversion in a competitive industry.
• Need to balance traffic scale with profit margins.
• Limited visibility in Google Shopping results compared to bigger retailers.

Solutions Implemented

1. Performance Max Campaigns
   • Launched Performance Max campaigns to reach users across Search, Display, YouTube, and Shopping with AI-driven optimization.
2. Smart Shopping Ads & Product Feeds
   • Optimized product feeds for Google Shopping, including titles, images, and pricing.
   • Focused on high-margin product categories to improve profitability.
3. Audience Targeting & Remarketing
   • Targeted high-intent fashion shoppers actively searching for apparel.
   • Ran remarketing campaigns to re-engage cart abandoners and previous visitors.
4. Conversion Tracking & Optimization
   • Set up enhanced conversion tracking to measure sales accurately.
   • Continuously refined bids, keywords, and creatives to improve ROAS.

Campaign Performance:

• 58.3K clicks generated in 2 months
• 197 conversions achieved (orders)
• ₹443 average cost per conversion
• ₹87.3K total ad spend

Key Highlights:

• Consistently acquired new customers at low CPA (₹443 per order).
• Drove 58K+ engaged visitors, increasing brand visibility.
• Achieved scalable sales growth with Google Ads as the primary acquisition channel.

Client Impact

The campaign helped GarmentVilla achieve:

• Profitably scaled online sales
• Reduced cost per acquisition compared to industry benchmarks
• Improved visibility across Google Shopping and Search results

Conclusion – Why This Matters for You

If you are an eCommerce or retail brand struggling with:

• Low ROI from ads
• High cost per conversion
• Scaling sales in competitive markets

This case study shows how strategic Google Ads campaigns can help you profitably acquire customers and grow sales at scale.

📞 Ready to scale your eCommerce sales?