Google Ads case study showcasing increased iPhone reseller sales with low CPA and high conversion rates

Overview

Our client, an online iPhone reseller, wanted to boost sales by targeting high-intent buyers searching for Apple products. Competing with authorized Apple retailers and large marketplaces was challenging, but through a laser-focused Google Ads campaign, we delivered strong results at a low cost per conversion.

Problem Statement

The reseller faced 3 key issues:

  • High Competition from Apple & Authorized Stores – Tough to compete for visibility against giants.
  • High CPC for Electronics Keywords – Generic campaigns were expensive and inefficient.
  • Low Brand Recognition – Needed to build trust and visibility to convert shoppers.

Challenges

  • Electronics and smartphones attract very high CPCs.
  • Customers compare across multiple platforms before making a purchase.
  • Need to deliver affordable conversions without overspending.

Solutions Implemented

  1. Branded Campaign Strategy
    • Ran a Google Search Branding Campaign (TDD – Branding).
    • Targeted brand and product-specific keywords like “buy iPhone reseller,” “discount iPhone deals,” “certified iPhone seller.”
  2. Maximize Conversions Bid Strategy
    • Leveraged automated bidding to optimize budget allocation.
    • Ensured every dollar spent contributed to direct conversions.
  3. Ad Optimization
    • Highlighted trust factors: warranty, fast delivery, genuine products.
    • Used ad extensions (pricing, site links, offers) to increase CTR.
  4. Conversion Tracking
    • Monitored lead forms, purchases, and checkout completions.
    • Ensured full visibility on ROI.
Google Ads case study showcasing increased iPhone reseller sales with low CPA and high conversion rates
See the Results: High-Intent iPhone Sales Achieved at a Low Cost per Conversion through a Branded Google Ads Campaign

Campaign Metrics (TDD – Branding):

  • Impressions: 2,180
  • Clicks: 1,160
  • Interaction Rate: 53.21%
  • Conversions: 30
  • Conversion Rate: 2.59%
  • Cost per Conversion (CPA): $7.89
  • Total Ad Spend: $236.61

Impact Highlights:

  • Achieved CPA of only $7.89, far below the industry average for electronics.
  • Conversion rate of 2.59%, higher than the overall account benchmark (1.11%).
  • Delivered cost-effective iPhone sales leads in a competitive niche.

Client Impact

The campaign helped the iPhone Reseller:

  • Acquire new high-intent buyers affordably
  • Improve brand visibility in a highly competitive electronics market
  • Scale sales with a profitable ad model

Conclusion – Why This Matters for You

If you’re in electronics, gadgets, or mobile reselling, and struggling with:

  • High CPC with poor ROI
  • Competing against large marketplaces
  • Difficulty generating trust and sales

This case study proves that Google Ads can drive profitable conversions for resellers when structured strategically around branded campaigns.

📞 Ready to scale your electronics or mobile sales with Google Ads?

Let’s build your winning campaign today.