Overview

Nexa IPTV, a premium streaming service provider, wanted to expand its subscriber base in competitive international markets like the USA and Canada. Despite having strong offerings, the brand struggled with cost-efficient customer acquisition and needed a data-driven advertising strategy to generate consistent conversions.

Problem Statement

The company faced three primary obstacles:

  • High Acquisition Costs – Previous campaigns resulted in inconsistent cost-per-conversion, making scale difficult.
  • Competitive Market – Streaming and IPTV services face heavy competition from global players.
  • Lack of Campaign Optimization – Campaigns lacked audience targeting and structured performance tracking.

Challenges

  • Limited visibility against competitors running aggressive ad campaigns.
  • Difficulty in balancing volume (clicks) with quality (conversions).
  • Need for measurable ROI to justify scaling ad spend.

Solutions Implemented

  1. Performance Max & Search Campaigns
    • Set up Performance Max campaigns to maximize reach across Google properties.
    • Optimized search campaigns for high-intent keywords related to IPTV services.
  2. Audience Targeting & Geo-Optimization
    • Focused on USA and Canada markets, refining geo-targeting for better efficiency.
    • Layered in-market and affinity audiences to reach potential subscribers more effectively.
  3. Ad Creative & Messaging
    • Developed compelling ad creatives highlighting cost savings vs competitors and premium channel availability.
    • Ran A/B testing to identify high-converting ad variations.
  4. Conversion Tracking & Analytics
    • Integrated conversion tracking to measure subscriptions, trials, and leads.
    • Leveraged real-time insights to adjust bids and budgets dynamically.
Google Ads campaign results for Nexa IPTV showing increased subscriber conversions and lower cost per acquisition.
See the Results: Google Ads Driving Scalable Subscriber Conversions and Lower Acquisition Costs for Nexa IPTV

Campaign Performance:

  • 2,240 clicks generated from Google Ads.
  • 67 conversions achieved (subscriptions/trials).
  • $17.30 cost per conversion, significantly below industry benchmarks.
  • $1,160 total ad spend, delivering strong ROI in a single month.

Key Highlights:

  • Lowered acquisition cost while increasing conversions.
  • Built a scalable framework to expand into other regions.
  • Enhanced brand visibility in highly competitive IPTV markets.

Client Impact

The optimized Google Ads strategy enabled Nexa IPTV to:

  • Consistently acquire new subscribers at profitable costs
  • Compete effectively against larger streaming brands
  • Build a repeatable, scalable acquisition model

Conclusion – Why This Matters for You

If your business is struggling with high ad costs, low conversion rates, or competition in digital markets, this case study shows how a well-executed Google Ads strategy can:

  • Drive qualified leads at lower costs
  • Maximize ROI from every ad dollar
  • Build a scalable growth engine

📞 Ready to lower your cost per acquisition and boost conversions?

Let’s build your next winning campaign today.