Overview

Our client, an ecommerce store in the speaker & Bluetooth accessories industry, wanted to increase online sales, visibility, and ROI in a highly competitive consumer electronics niche.

We developed a multi-campaign Google Ads strategy focused on top products and category-specific targeting, optimizing both cost per conversion and sales volume.

Problem Statement

The ecommerce brand faced three critical challenges:

• High Competition in Electronics – Competing against global marketplaces like Amazon & large tech retailers.
• High Customer Acquisition Cost – Previous campaigns lacked efficiency, driving up cost per sale.
• Need for Scalable Growth – Required a strategy that could deliver consistent conversions without overspending.

Challenges

• Electronics market has thin profit margins → needed to maintain low CPA.
• Customers compare multiple platforms → ads had to highlight value & trust.
• Optimizing ad spend across different product categories.

Solutions Implemented

1. Campaign Segmentation
   • Created dedicated campaigns for Top 55 Products, Headphones, and New Launches.
   • Prioritized high-demand SKUs to maximize sales velocity.
2. Smart Bidding & Targeting
   • Used Target CPA & ROAS strategies to maintain profitable acquisition costs.
   • Implemented audience targeting for tech enthusiasts and retargeting for cart abandoners.
3. Ad Copy & Creative Optimization
   • Highlighted unique selling points (sound quality, Bluetooth connectivity, deals).
   • Used ad extensions for pricing, offers, and quick purchase CTAs.
4. Continuous Performance Optimization
   • Reallocated budgets toward high-performing ad groups.
   • Paused underperforming campaigns to maximize ROI.

Campaign Performance:

• Headphone Campaign: 2,869 clicks, 56 conversions, CPA: HUF 13,818 → Cost/Conv: HUF 24,253.93
• Top 55 Products Campaign: 1,967 clicks, 29 conversions, CPA: HUF 4,792.49 → Cost/Conv: HUF 3,207.73
• Robotika Campaign: 525 clicks, 1 conversion, CPA: HUF 82.13 → Cost/Conv: HUF 43,120.58

Impact Highlights:

• Top 55 Products campaign delivered best CPA (HUF 3,207) and strong ROI.
• Generated 3,500+ targeted clicks across campaigns.
• Significantly increased sales velocity for high-demand items.

Client Impact

The campaign helped the Speaker & Bluetooth Ecommerce brand:

• Acquire sales at profitable CPA compared to industry benchmarks
• Increase visibility in a competitive consumer electronics niche
• Build a scalable campaign model to drive ongoing ecommerce growth

Conclusion – Why This Matters for You

If you’re an ecommerce brand in electronics or consumer goods and facing:

• High competition with marketplaces
• Rising cost per acquisition
• Difficulty scaling online sales

This case study proves that Google Ads can deliver measurable sales growth while controlling acquisition costs.

📞 Ready to scale your ecommerce business with Google Ads?