Project Overview

• Client/Brand Name: Confidential IT MSP
• Location/Market: North America
• Industry: IT Services
• Project Type: SEO Campaign

• Goal: Strengthen online visibility, generate local B2B leads, and reduce overdependence on paid ads.

This IT Services SEO Case Study focuses on how a managed service provider (MSP) in North America scaled its inbound leads and reduced ad spend using a well-structured SEO strategy.

Challenge

The client operated in a highly competitive IT services market with strong local and national competitors dominating Google search. Despite offering reliable tech solutions, they faced low local visibility and zero organic inquiries.

Our Strategy

To deliver measurable growth, our SEO strategy focused on three pillars:

• Built location-specific IT support pages
• Created blogs targeting “IT support near me”
• Acquired tech-related backlinks

The goal was clear — turn this IT services SEO campaign into a long-term inbound lead engine.

Execution

• Tools Used: SurferSEO, Ahrefs, GA4
• Timeline: 6 months
• Deliverables: Landing pages, content, backlinks

Results & Impact

• 270% increase in B2B leads
• 40% reduced ad spend reliance

This IT Services SEO Case Study demonstrates how targeted content, local optimization, and technical improvements can transform digital presence and lead generation.

Key Takeaways

• Consistent SEO-driven B2B lead generation
• Improved local search visibility across cities
• Strong ROI with sustainable growth model

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