Project Overview

• Client/Brand Name: Confidential Law Firm
• Location/Market: Local (USA)
• Industry: Legal Services
• Project Type: SEO Campaign
• Goal: Strengthen local visibility and generate steady, high-quality leads across multiple practice areas like family law, personal injury, and estate planning.

Challenge

The client faced a saturated legal market with competitors dominating Google’s local search results. Despite offering premium legal services, they struggled with low visibility, inconsistent website traffic, and a high cost per lead from paid campaigns. The firm needed a sustainable SEO strategy to generate qualified inquiries while reducing reliance on ads.

Our Strategy

• Built location-based service pages
• Developed legal content hub
• Optimized for local SEO & maps

Execution

• Tools Used: Ahrefs, SEMrush, Google Maps SEO
• Timeline: 6 months
• Deliverables: Blogs, local pages, backlinks

Results & Impact

• 70% lower cost per lead
• 10–12 new qualified leads weekly

Key Takeaways

• Local SEO can significantly reduce client acquisition costs for law firms.
• Practice-specific content improves keyword visibility and lead quality.
• A well-optimized Google Business Profile is critical for steady local inquiries.

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