Local SEO results showing Google Maps ranking and increased patient calls for a dental clinic

Project Overview

  • Client/Brand Name: Confidential (Dental Clinic)
  • Location/Market: Local City, India
  • Industry: Healthcare (Dental)
  • Project Type: Local SEO Campaign
  • Goal: Improve Google Maps visibility and increase patient inquiries through Local SEO for Dental Clinic

Our client, a trusted neighborhood dental clinic, wanted to increase online visibility and compete effectively in a saturated local market. While their services were exceptional, their clinic struggled to appear in Google’s Top 3 “Maps Pack” — the most visible position for local searches. Patients were finding competitors first, resulting in declining calls and appointments.

Challenge

The clinic had low visibility in Google Maps and was losing patients to competitors ranked in the “Top 3 Maps Pack.”

Our Strategy

Our team at EDMDigital designed a structured Local SEO for Dental Clinic strategy focused on improving both visibility and conversion.

  • Performed a local SEO audit of Google Business Profile
  • Optimized for location-specific keywords (e.g., “Dentist near me”)
  • Built citations in relevant healthcare directories
  • Implemented a review acquisition strategy

Execution

  • Tools Used: Google Business Profile, SEMrush, BrightLocal
  • Timeline: 4 months campaign period
  • Deliverables: Local citations, GBP optimization, monthly reporting dashboard

Results & Impact

Our data-driven Local SEO for Dental Clinic campaign produced remarkable outcomes within 4 months:

  • 310% increase in patient calls
  • Ranked Top 3 in Maps Pack for 15+ competitive keywords
  • 2.5X increase in local appointment bookings

These results not only elevated the clinic’s online visibility but also improved its brand perception and trust among local patients.

Client Testimonial

“EDMDigital made us visible in our city — patients now find us daily on Google!”

Key Takeways

  • Local SEO is crucial for clinics competing in a small geographic market.
  • Google Business Profile optimization directly impacts patient call volume.
  • Consistent citation building and positive reviews boost visibility and credibility.
  • A structured Local SEO for Dental Clinic campaign can outperform paid ads in cost efficiency and long-term ROI.

Want results like this? Let’s talk

Book a Consultation now