Project Overview
- Client/Brand Name: Confidential Agency
- Location/Market: Local US City
- Industry: Real Estate
- Project Type: Local SEO Campaign
- Goal: Increase high-quality property leads and improve Google visibility for local homebuyers searching for terms like “Buy homes in Austin” and “real estate agency near me.”
Challenge
The real estate agency struggled to attract quality buyers despite having multiple listings. Competing against larger property portals made it difficult to appear in top Google results. The aim of this Real Estate Agency SEO Case Study was to build consistent visibility, generate leads, and strengthen the client’s digital authority in the local property market.
Our Strategy
Our Real Estate Agency SEO Case Study focused on local optimization and conversion-driven improvements:
- Optimized site for “Buy homes in austin” type keywords
- Added structured data for listings
- Built backlinks from local property sites
Execution
- Tools Used: SEMrush, Ahrefs, Google Search Console
- Timeline: 5 months campaign
- Deliverables: On-page optimization, schema, link-building
Results & Impact
The Real Estate Agency SEO Case Study produced measurable growth and consistent online visibility:
- 180% increase in property leads
- 45 property sales influenced by organic SEO
Key Takeways
- Local SEO drives measurable sales results for real estate agencies
- Structured data and local backlinks are essential for listing visibility
- Consistent content and link-building can outperform paid channels long-term
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