Project Overview

• Client/Brand Name: HR SaaS Startup
• Location/Market: Global
• Industry: SaaS (HR Tech)
• Project Type: SEO + Content
• Goal: Increase qualified sign-ups and strengthen organic presence in a competitive HR software market through strategic HR SaaS SEO and content-driven growth.

Challenge

The client, a growing HR SaaS platform, struggled to rank against large industry competitors dominating search results. Despite offering a feature-rich product, their website lacked optimized content and visibility for decision-making HR managers searching for solutions online.

Our Strategy

To compete with established SaaS players, EDM Digital designed a targeted HR SaaS SEO strategy combining keyword intent mapping, CRO, and storytelling content:

• Focused on long-tail SaaS keywords
• Published customer success content
• Optimized pricing & feature pages

Execution

• Tools Used: SurferSEO, GA4, Ahrefs
• Timeline: 7 months
• Deliverables: Blogs, SEO pages, CRO fixes

Results & Impact

• 400% increase in sign-ups
• 5X ROI on SEO investment

Key Takeaways

• Long-tail keyword targeting delivers faster traction for SaaS startups.
• Content showcasing customer success can directly influence sign-up rates.
• Combining SEO with CRO ensures both visibility and conversions scale together.

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