Overview
Our client, a luxury perfumery store, wanted to increase online sales and grow its customer base through targeted Facebook & Instagram advertising. While the brand had strong products and a loyal offline audience, they struggled with consistent online revenue generation and profitable ad spend.
Through a well-executed Meta Ads strategy, we scaled purchases, lowered cost per acquisition, and turned social media into a reliable sales engine.
Problem Statement
The client faced three main issues:
- Low Online Visibility – Struggled to stand out in the competitive perfume & luxury retail industry.
- High Cost Per Purchase – Previous ad attempts lacked optimization, leading to high costs and low ROAS.
- Unscalable Campaigns – Needed a strategy that could consistently generate profitable sales.
Challenges
- Highly competitive luxury fragrance niche with premium pricing.
- Need to reach both new buyers and repeat customers.
- Balancing brand storytelling with direct-response advertising.
Solutions Implemented
- Audience Segmentation & Targeting
- Built custom audiences including luxury buyers, fashion enthusiasts, and gift shoppers.
- Retargeted website visitors and add-to-cart users with dynamic ads.
- Creative Strategy
- Designed high-quality ad creatives featuring product photography, lifestyle shots, and seasonal offers.
- Tested carousel ads, video ads, and single image ads for best performance.
- Campaign Optimization
- Implemented Conversion Campaigns with “Website Purchase” as the goal.
- Used Highest Volume & Cost Cap bidding strategies to maximize purchases while controlling CPA.
- Budget Scaling & Analytics
- Allocated budgets toward top-performing ad sets.
- Monitored ROAS, adjusted targeting, and continuously tested creatives.
Campaign Metrics:
- ₹77,001 total ad spend
- 103 website purchases
- Average cost per purchase: ₹668 – ₹800
- Reach: 467K people, 706K+ impressions
Impact Highlights:
- Generated thousands of new customer purchases profitably.
- Lowered acquisition cost through data-driven optimization.
- Built a sustainable online revenue channel through Meta Ads.
Client Impact
The Meta Ads campaigns helped the perfumery store:
- Achieve consistent daily sales growth
- Lower cost per purchase compared to offline promotions
- Build a strong online brand presence with repeat buyers
Conclusion – Why This Matters for You
If you’re a retail or eCommerce business struggling with:
- Low ROI from ads
- High customer acquisition costs
- Inconsistent online sales
This case study proves that Meta Ads can scale your store profitably with the right targeting, creatives, and optimization strategy.
📞 Ready to grow your eCommerce sales with Facebook & Instagram ads?