Overview

Our client, a local ecommerce flower store, wanted to grow their organic visibility, online sales, and lead generation for categories like funeral flowers, sympathy flowers, and wedding arrangements. Despite offering high-quality products, their website was not ranking on Google, leading to low traffic and missed orders.

We developed a targeted SEO strategy that significantly boosted keyword rankings, organic traffic, and conversions — helping the client dominate local searches in Manotick and Ottawa.

Problem Statement

The ecommerce flower business struggled with:

1. Low Search Rankings – Competitors dominated searches for high-intent flower-related terms (“funeral flowers Manotick”, “plant delivery Ottawa”).
2. Weak Organic Traffic – Few visitors were reaching the website, limiting sales opportunities.
3. Seasonal Competition – Needed to maximize visibility during peak seasons (weddings, funerals, holidays).

Challenges

• Competing against established online florists & delivery platforms.
• Required local SEO dominance in Manotick & Ottawa to capture orders.
• Balancing informational & transactional keyword targeting.

Solutions Implemented

1. Keyword Research & Targeting
   • Focused on high-converting queries: “funeral flower arrangements Manotick,” “sympathy flowers Ottawa,” “affordable wedding flowers Manotick.”
   • Expanded targeting to include delivery & location-based searches.
2. On-Page SEO & Content Strategy
   • Optimized product pages with structured data, descriptions, and schema markup.
   • Created location-specific landing pages for Ottawa and Manotick.
   • Published blogs on wedding flower trends, sympathy arrangement etiquette, and seasonal gift guides.
3. Local SEO Optimization
   • Enhanced Google Business Profile with accurate service categories, images, and reviews.
   • Built local citations in Ottawa directories for authority.
4. Technical SEO
   • Improved website speed and mobile usability.
   • Fixed duplicate content & crawl errors.
5. Link Building
   • Acquired backlinks from wedding blogs, event planners, and Ottawa lifestyle sites.
   • Strengthened domain authority for competitive keywords.

Traffic Performance:

• 689 users (+25%) from organic search
• 849 sessions (+27%)
• Average Session Duration: 4m 51s (+24%) → strong engagement
• Bounce Rate: Only 2.12%, showing high relevancy
• 544 goal completions (+43%) → direct impact on sales & inquiries

Keyword Rankings:

• 8 keywords in Top 3 (including funeral flowers Manotick & sympathy flowers Manotick)
• 9 keywords in Top 10
• 15 keywords in Top 20
• “Affordable wedding flowers Manotick” → improved to Position 1 (↑2)
• Overall +5.53% visibility gain

Conversions Impact:

• Increased local flower delivery orders
• Boosted online visibility by 39.72% in just 43 days
• Ranked #1 for multiple high-intent local keywords

Client Impact

The SEO campaign helped the flower ecommerce business:

• Secure first-page dominance for profitable keywords
• Generate consistent leads & online orders at zero ad spend
• Strengthen local authority in Ottawa & Manotick against large competitors

Conclusion – Why This Matters for You

If you run an ecommerce or local business and face:

• Low organic visibility
• High dependency on ads for sales
• Difficulty competing with larger platforms

This case study proves that SEO can drive consistent sales, increase local visibility, and reduce reliance on paid ads.

📞 Ready to grow your ecommerce store with SEO?