Project Overview
- Client/Brand Name: Confidential Hospital
- Location/Market: North America
- Industry: Healthcare (Multi-specialty)
- Project Type: SEO + Content Marketing
- Goal: Strengthen online visibility, enhance website performance, and increase patient appointment requests through strategic SEO for Multi-Specialty Hospital campaigns.
Our client, a leading multi-specialty hospital, faced stagnant online growth despite offering top-tier healthcare services. The challenge was to improve organic rankings across departments — from cardiology and neurology to orthopedics and oncology — while boosting patient inquiries through better website performance and content authority.
Challenge
Hospital departments had poor search rankings. Website was slow and missing structured data.
Our Strategy
To turn this around, we developed a structured, data-driven SEO for Multi-Specialty Hospital strategy focused on both technical and content optimization.
- Built department-specific landing pages
- Fixed technical SEO + schema markup
- Improved page speed & mobile UX
- Published authority-driven medical blogs
Execution
- Tools Used: Screaming Frog, Ahrefs, SurferSEO, GA4
- Timeline: 6 months campaign
- Deliverables: Landing pages, technical fixes, blog content, schema
Results & Impact
Our comprehensive SEO for Multi-Specialty Hospital campaign delivered measurable outcomes within 6 months:
- 220% traffic increase in 6 months
- 2,000+ new online appointment requests
- #1 rankings for “Cardiology hospital + city”
These results strengthened the hospital’s authority as a trusted healthcare provider while improving patient acquisition through organic channels.
Client Testimonial
“We finally appear for all our core services — online appointments skyrocketed.”
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