Overview
Our client, a Stone, Granite & Tiles supplier in Ottawa, wanted to increase website traffic, keyword rankings, and customer inquiries. Despite having a strong offline reputation, the business struggled to compete online against larger tile and stone retailers.
By implementing a targeted SEO strategy, we improved their keyword rankings, organic traffic, and conversion rate — positioning them as a top choice for homeowners and contractors in Ottawa.
Problem Statement
The client faced three main issues:
- Poor Search Visibility – Keywords like “granite countertops Ottawa” and “tile stores Ottawa” were dominated by competitors.
- Low Organic Traffic – Website was failing to attract customers actively searching for flooring, stone, and granite solutions.
- Limited Conversions – Low engagement and high bounce rates resulted in missed opportunities.
Challenges
- Competitive home renovation & stone supply market.
- Needed to rank for local + product-specific keywords.
- Existing website was under-optimized with weak content and slow speed.
Solutions Implemented
- Keyword Research & Optimization
- Focused on high-intent keywords (“granite countertops Ottawa,” “tile stores Ottawa,” “marble countertops Ottawa”).
- Added long-tail product keywords to capture niche buyers.
- On-Page SEO Enhancements
- Optimized product and service pages with targeted keywords.
- Improved meta tags, alt texts, and schema markup for local SEO.
- Content Strategy
- Published blogs on design trends, tile comparisons, and renovation tips.
- Added FAQs for buyers to improve rankings for informational queries.
- Local SEO & Authority Building
- Optimized Google Business Profile for “near me” searches.
- Built backlinks from home décor blogs, local directories, and renovation portals.
- User Engagement Optimization
- Improved website UX with faster load times and better navigation.
- Created strong CTAs: “Get a Free Quote”, “View Granite Samples”.
Keyword Rankings:
- “Exotic hardwood Ottawa” → #1 (↑3 positions)
- “Granite Ottawa” → #4 (↑1 position)
- “Granite countertops Ottawa” → #4
- “Marble countertops Ottawa” → #4
- “Backsplashes tile Ottawa” → #4
Visibility Growth:
- +9.89% increase in keyword visibility within 30 days
- 11 keywords ranked in Top 20, 10 in Top 10, and 1 in Top 3
Traffic Performance:
- 2,024 organic users (87.39% of total traffic)
- Bounce rate improved to 0.68% for organic traffic
- 264 goal completions with a conversion rate of 9.84%
- Avg. 4.71 pages per session, showing strong buyer intent
Client Impact
- Dominate local search results in Ottawa for competitive keywords
- Attract high-quality traffic with strong buying intent
- Increase inquiries and sales with 264 conversions in 30 days
Conclusion – Why This Matters for You
If you’re in the stone, granite, tiles, or home renovation industry and struggling with:
- Low online visibility
- Competitors outranking you in Google
- Weak lead generation from your website
This case study proves that SEO can drive measurable growth in traffic, leads, and conversions for your business.
📞 Ready to grow your stone & tile business with SEO?